The Federal Energy Regulatory Commission (FERC) Regulation Order Provides Better Compensation for Regulation Resources and Enhances Reliability Of the Grid

PHILADELPHIA, PA – NOVEMBER 22, 2011 – Viridity Energy, a company leading the next generation of distributed energy resource management, today announced its participation with New Castle-based customer Axion Power™ International (OTC Bulletin Board: AXPW) as an active regulation resource in the PJM Wholesale Market.  This participation has been made more profitable by the recent FERC regulation changes,  which reduced the minimum requirement from 500 kw down to 100 kw, and which increased the compensation paid to fast acting, accurate regulation resources.

“PJM’s implementation of the FERC regulation change recognizes the important role that market rules play in developing the industry,” said Audrey Zibelman, President and CEO of Viridity Energy.  “This decision strengthens the ability of customers to provide a service that enhances the reliability of the grid while improving the competitiveness of electric markets.  I congratulate FERC and PJM for their forward thinking approach, and our partner and customer, Axion Power International, for being on the cutting edge and prepared to take advantage of this emerging opportunity.”

A significant element of the FERC regulation change is that it provides better compensation for regulation resources, which provide more accurate and faster regulation service to help maintain reliability on the grid at a lower cost.

“We’ve long seen the value of demand-side resources in our markets, so expanding the opportunities for demand response to participate in the regulation service market makes sense and offers a faster and potentially more accurate response,” said Andrew L. Ott, PJM senior vice president – Market Services. “Our new minimum level for participation allows demand-side resources and other innovative technologies to cost-effectively enhance grid reliability.”

As a Curtailment Service Provider (CSP) in PJM, Viridity Energy will be managing the Axion PowerCube™ in the PJM wholesale market on behalf of Axion Power International. In this role, Viridity Energy will be responsible for bidding the system in the market, and then facilitating the communications exchange. Batteries provide quicker, more accurate regulation service than other resources do.

“Our Power Cube, based on our patented PbC® battery technology, is a first of its kind smaller on line storage device that will be ramped up to higher kw levels.  In the future, our technology can be configured to provide 1 MW of power for 30 minutes, and beyond, for PJM applications. It can also provide power quality, back-up power, power smoothing and load leveling capabilities in addition to the initial demand response we began providing today,” said Axion Power CEO Thomas Granville. “We are excited to be working with Viridity Energy and involved in this important PJM project. We agree with PJM’s assessment of the emerging community storage market and see the versatility of the PowerCube further demonstrated in that market.”

Axion Power International is developing advanced batteries and an energy storage product based on its patented lead carbon battery PbC Technology™. The Axion PowerCube™  is a 500 kw/250kwh battery system with a pair of 100kw inverters that is connected to a portion of Axion’s manufacturing load. The PowerCube™ is a highly mobile energy storage system that can be configured to deliver up to .5MW of power for 30 minutes or 100 KW of power for 3 hours.

With the new rules in place, Axion Power will be able to participate initially in the PJM regulation market as a 100kw resource that will eventually be ramped to higher kw levels.  Through active participation in the wholesale market, Axion Power International will be able to earn new revenues through Viridity’s proprietary VPower System, which integrates, supports and optimizes the real-time dispatch of distributed energy resources and flexible load in the wholesale market.

“One of the most exciting elements of the FERC decision is that by reducing the barriers to get into the marketplace, systems will have the opportunity to grow and begin to generate revenue,” said Audrey Zibelman. “Looking forward, a similar system that has the opportunity to grow in the marketplace and increase to higher kw levels has enhanced opportunities for revenue generation.  As an example, based upon historic prices, a 1 MW resource could achieve a projected revenue between $160,000 to $240,000 on a yearly basis.”

About Viridity Energy

Viridity Energy is paving the way for a new generation of demand response through its innovative distributed demand management software system and services.  Viridity Energy enables large electricity customers to serve as “virtual power plants” that can earn substantial revenues from wholesale electricity markets while directly benefiting from energy supply cost savings through efficient energy use. The company works with large institutions such as college campuses, federal and municipal complexes, military bases, transit systems, industrial companies and hospitals to optimize their portfolios of buildings and energy investments by creating unified power assets. These power assets are then sold in real-time into the wholesale energy market, allowing facility operators to maximize the monetization of their building and energy investments. By using resources more efficiently and controlling their energy load, large energy consumers become active participants in reducing energy consumption, optimizing energy resources and balancing the electric grid.

The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams. Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations. Headquartered in Philadelphia, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

Press Contact: Janeen Lawlor: 484-534-2222 or jlawlor@viridityenergy.com

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Philadelphia, PA—Viridity Energy CEO Audrey Zibelman joined with innovative business leaders on November 4^th who were honored by the White House as “Champions of Change.”  The Champions of Change program recognizes individuals and businesses for their work in helping to create high-quality jobs in the United States.  The program included a roundtable with White House Administration officialswith a focus on how the honored businesses and companies “Make it in America.”

As a part of the day-long ceremony, the Champions of Change participated in a candid roundtable discussion to brainstorm with Administration officials about potential roadblocks to economic recovery, as well as accompanying solutions. U.S. Congressman Chaka Fattah (D-PA) joined with the Champions of Change and highlighted economic development initiatives in Philadelphia, PA.

“Smart companies answering customer needs through innovation are key to the nation’s long-term economic prosperity,” said Representative Fattah. “Companies such as Philadelphia-based Viridity Energy are helping to answer the nation’s call for new ideas that create good, permanent jobs for our economy.  I congratulate Audrey Zibelman and Viridity Energy on being honored through the Champions of Change program, and look forward to working with businesses and the Administration to identify opportunities to grow the nation’s economy.”

Viridity Energy is a growing member of the green economy.  With its recent move to new headquarters in Philadelphia, PA and the milestone reached of 50 employees since its launch in 2008, Viridity Energy continues to be “one to watch”, as it was recently named by Smart Grid News.

“The Champions of Change program highlighted the potential in our country for economic revitalization,” said Audrey Zibelman, Viridity Energy Chair, CEO and President.  “The discussion with Administration officials and the business leaders identified both the challenges and the opportunities we must face as a country to create a thriving 21^st century economy.  America is a country of innovation and I am honored to be part of the group that is creating high-quality new jobs in America.”

To highlight the role that Viridity Energy plays in the growing green economy, Audrey Zibelman was invited to publish a blog on the White House website, available athttp://www.whitehouse.gov/blog/2011/11/04/proud-be-part-green-economy.

“At Viridity Energy, we are proud to be a part of the green economy,” said Ms. Zibelman in the blog posting.  “Our continued growth is based on the strategy that grounds all successful business models—first defining and then answering customer needs. Most businesses know that they want to manage their energy more efficiently to reduce costs and meet sustainability goals. But what many don’t know is that there are opportunities to not only reduce their energy burden, but also to tap into opportunities to earn revenues from wholesale markets that would otherwise have gone unused. It is connecting all of these goals with the tools to immediately take action that truly allows for an opportunity for comprehensive change.”

For additional information on the White House Champions of Change initiative and to read blogs from individuals and companies across the country, please visit http://www.whitehouse.gov/champions.

About Viridity Energy

Viridity Energy provides large energy consumers with powerful tools to increase energy efficiency and create energy revenues. Viridity’s unique and flexible VPower™ platform enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams. Viridity helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations. Headquartered in Philadelphia, Pennsylvania, Viridity was founded in 2008 by former executives of PJM Interconnection.

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Press Contact: Janeen Lawlor: 484-534-2222 or jlawlor@viridityenergy.com

CON EDISON SOLUTIONS AND VIRIDITY ENERGY
JOIN FORCES TO EXPAND BEYOND DEMAND RESPONSE

‘ENERGY OPTIMIZATION’
EMPOWERS END-USERS TO LEVERAGE TECHNOLOGY
TO TRANSFORM THEMSELVES INTO ENERGY SUPPLIERS

Valhalla, NY and Philadelphia, PA – Oct. 5, 2011 – ConEdison Solutions and Viridity Energy, Inc. announced today that they are working together on a major, new energy demand response offering through the introduction of “energy optimization,” a first-to-market, automated, revenue-generating, energy management offering.

The service — an enhancement to traditional demand response jointly marketed by ConEdison Solutions and Viridity Energy — allows energy users to effectively transform themselves into energy suppliers (a virtual power plant) when market conditions present such opportunities.

Customers will have the ability to generate revenue year-round by taking advantage of changes in energy market prices. Specifically, when prices rise, energy users will be able to reduce consumption — and then benefit from ConEdison Solutions’ and Viridity Energy’s ability to sell the energy curtailment back into the market.

In essence, the customer opportunistically becomes an energy supplier, deriving revenues from its ability to limit energy usage automatically enabled by the ConEdison Solutions/Viridity Energy team. The marginal reductions in energy use are managed in a way that minimizes any impact on customer convenience and comfort.

“For many years, we have worked with smart energy users to help them benefit from price shifts in commodity prices or savings from energy management programs,” said Jorge J. Lopez, President and CEO of ConEdison Solutions. “Now, for the first time, these same customers can turn their energy management programs into revenue-generating sources by literally buying low and selling high. This offering brings in dollars for customers by turning users into suppliers.”

“Energy Optimization and dynamic load control represent dramatic new dimensions in energy management,” said Audrey Zibelman, President and CEO of Viridity Energy. “This service
implants a revenue stream squarely in the middle of a cost center. The concept is destined to widely penetrate the energy marketplace. Once it does, you will see chief financial officers of commercial and industrial firms nationwide seeking to share in the rewards.”

To implement “Energy Optimization,” ConEdison Solutions and Viridity Energy will integrate intelligent software with a customer’s building management system and other control devices. They will then control the client’s energy-consuming equipment, based on protocols previously agreed to by the client, when a demand response event occurs or when economic market opportunities present themselves. Customers will incur no up-front cost for the installation of the technology.

This capability reduces customer involvement, while enhancing performance. The vendors notify customers when modifications will take place and give customers the opportunity to override the signals, if they so choose.

At present, the Energy Optimization services will be provided in the states and utilities territories served by the following ISO’s: New England (NEISO), Pennsylvania New Jersey Maryland RTO (PJM), ERCOT in Texas, and New York (NYISO). ConEdison Solutions will sell the offering in conjunction with its commodity sales operations as a value-added benefit for existing customers and as a way to gain new customers.

About ConEdison Solutions

ConEdison Solutions is a leading energy services company that provides competitive power supply, renewable energy, sustainability services, and cost-effective energy solutions for commercial, industrial, residential, and government customers. The company is based in Valhalla, New York, with offices in Burlington, Massachusetts; Cherry Hill, New Jersey; Falls Church, Virginia; Houston, Texas; Tampa, Florida; Durham, North Carolina; and Overland Park, Kansas. The firm’s dedicated team of energy professionals delivers a broad range of commodity, consulting, demand-side management and performance contracting services. ConEdison Solutions offers programs and services designed to help customers achieve their individual energy objectives and is accredited as an Energy Services Provider (ESP) by NAESCO.

ConEdison Solutions is a subsidiary and registered trademark of Consolidated Edison, Inc. (NYSE:ED). More information can be obtained by calling 1-888-210-8899 or visiting the ConEdison Solutions website at www.conedsolutions.com. You can also visit the Consolidated Edison, Inc. website at www.conedison.com for information on all of the Consolidated Edison companies.

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About Viridity Energy

Viridity Energy provides large energy consumers with powerful tools to increase energy efficiency and create energy revenues. Viridity’s unique and flexible VPower™ platform enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams. Viridity helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations. Headquartered in Philadelphia, Pennsylvania, Viridity was founded in 2008 by former executives of PJM Interconnection.

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PHILADELPHIA, PA – Viridity Energy, a fast growing green energy management company, celebrates the relocation and expansion of its national headquarters on Wednesday, October 5th 2011 at 4:30 PM at 1801 Market Street, Suite 2701. Philadelphia Mayor Michael Nutter will cut the ribbon on an environmentally friendly 15,000 square foot office space in the heart of downtown Philadelphia, just blocks from City Hall.

Viridity Energy, founded in 2008 by former executives of PJM Interconnection, was originally based in Conshohocken, Pennsylvania in a 5,000 square foot space. At the beginning of 2011, the company employed 20, and has more than doubled its staff in a matter of months, now with 45 employees and a global reach.

“We like to see ourselves as providing a national service, so the new location is important for us getting to Washington, getting to New York, and enhances our ability to go elsewhere,” said Audrey Zibelman, president and CEO. “Here at Viridity, we are helping people get smart about energy.”

The company also recently announced that it’s been chosen for an up to $700,000 grant to develop a power consumption management system that’s a joint effort by the U.S. Department of Energy and the Ministry of National Infrastructures of Israel. Closer to home, in the works this year are an energy harvesting project for SEPTA that harnesses power from braking subway trains, and an innovative battery storage system for Thomas Jefferson University. Viridity participates in PJM, NYISO, ISONE, California energy markets, and recently moved into Texas.

Viridity Energy provides load control measures including ice storage to one of the largest army bases in the US

CONSHOHOCKEN, PA– June 7, 2011 – Viridity Energy, a company leading the next generation of distributed energy resource management, today announced it has been a selected to provide energy optimization services by Fort George G. Meade, Maryland.  Viridity Energy will enable Fort Meade to provide virtual power onto the electric grid, creating new revenue credits for the army installation by monetizing energy reductions across PJM energy markets.  The effort will include a variety of load control measures including HVAC optimization, generator dispatch and leveraging ice storage.  Sain Engineering will provide onsite energy professionals to facilitate and manage the program for Fort Meade.

“We’re very excited that Fort Meade has taken the initiative to further improve overall energy efficiency, power surety, and capitalize on advanced energy management by partnering with Viridity Energy,” said Audrey Zibelman, President and CEO, Viridity Energy.  “There is a great economic opportunity for military bases across the country to reduce their energy expense and achieve their energy reliability and security goals by integrating their many energy assets as virtual power onto the power grid. We are proud to do our part to increase energy optimization and energy reliability at an installation such as Fort Meade, which is so vital to our nation’s security and safety.”

Viridity Energy recently announced an agreement with Defense Logistics Agency – Energy (DLA Energy) to pursue load curtailment at federal and military facilities across the United States.  Viridity Energy started its relationship with Fort Meade on June 1, 2011.  The Fort Meade installation has the fourth largest workforce of any army installation in the United States, and with over 42,000 personnel, is Maryland’s largest employer.  Fort Meade has 85 tenant units, covers 5,067 acres and has 1,517 buildings.

“Given the size and scope of Fort Meade and its operations, this partnership represents a substantial opportunity for us,” according to Randy Williams, Public Works Engineering Division Chief for Fort Meade. “With Fort Meade being located in the heart of PJM along the Baltimore-Washington corridor, we are dealing with some of the highest retail energy rates, and grid congestion in the country.  This initiative will help us leverage new and innovative programs that can both reduce our energy use and enable us to provide unused capacity back into the grid at premium prices to improve grid stability.”

“We are pleased to provide strategic management of this important energy program,” said Stephen Sain, CEO of Sain Engineering.  “Our experience working with utilities and government installations make this a great fit.  We look forward to accomplishing the goals of this project to conserve energy and create revenue credits through load reduction and optimization at Fort Meade.”

Viridity Energy combines state-of-the-art knowledge and forecasting of the wholesale electricity markets, automated communications with building management systems and distributed energy resources, into Viridity Energy’s proprietary VPower™ energy optimization platform.  These tools work together to maximize the economic and environmental benefits that clients can achieve through dynamically optimized integration and management of their load, storage and supply resources.  Viridity Energy will represent Fort Meade in PJM’s key wholesale markets for capacity, energy and for ancillary services such as synchronized reserve. Viridity Energy will receive compensation for its work by sharing in the revenues from those markets.

About Fort George G. Meade

Dedicated to providing quality support to service members, Department of Defense civilian employees, family members, and military retirees, more than 100,000 people seek the services Fort Meade offers.  Its primary mission is to provide a wide range of services to 95 partner organizations from the Army, Navy, Air Force, Marines and Coast Guard, as well as to several federal agencies including the National Security Agency, the U.S. Army Recruiting Command, the Defense Information School, the Defense Courier Service, the U.S. Army Field Band and most recently the U.S. Cyber Command.

About Sain Engineering

Sain Engineering Associates, Inc. (SEA) is a USBA certified small business headquartered in Birmingham, AL.  SEA is a consulting firm with over 20 years of energy management experience specializing in facility energy efficiency. SEA has clientele worldwide and currently provides onsite Resource Efficiency Managers to over 60 locations for the Department of Defense including Army and Air Force, the Air National Guard, General Services Administration and the US Coast Guard. SEA is recognized as a leader in energy conservation expertise and as the provider of choice for the Resource Efficiency Manager program in the federal sector.  SEA strives to assist its clients in conserving energy, reducing costs and managing their resources.  For more information, visit www.saineng.com.

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs.  The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams.  Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations.  Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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Media contact
Karen Hutchens
619-236-0227

Karen@hutchenspr.com

Defense Logistics Agency Energy (DLA Energy) Selects Viridity Energy as Demand Response Provider

Master agreement allows Viridity Energy to pursue load curtailment at participating federal and military facilities across the United States

CONSHOHOCKEN, PA– April 19, 2011 – Viridity Energy, a company leading the next generation of distributed energy resource management, today announced it has entered into a master agreement with the Defense Logistics Agency Energy (DLA Energy) to pursue load curtailment at federal and military facilities across the United States.  By selling planned electric load reductions at a premium into the energy markets, Viridity Energy plans to help defense bases and federal facilities recognize savings from new energy conservation strategies.

“We’re very happy to provide our unique energy optimization tools and reduction strategies to help our Nation’s government institutions stay fiscally healthy and capitalize on their energy reductions,” said Audrey Zibelman, President and CEO, Viridity Energy.  “Looking ahead, we are excited to grow our relationship with DLA Energy and assist government and defense institutions in becoming more proactive with their energy consumption.”

The federal government is the largest consumer of electricity in the United States.  DLA Energy’s mission is to provide Department of Defense and other government agencies with comprehensive energy solutions in the most effective and efficient manner possible.  DLA Energy’s demand response program works to assist customers in understanding demand response, providing them an easier means to enter into DR programs.  There are currently over 50 DLA Energy sponsored installations as part of the existing demand response program across the United States.  The projects provide a combined capacity of 160 MW, representing $2.4 million in credits that have been generated through load curtailment.

“DLA Energy encourages federal and military installations to do their part to use energy more efficiently, and demand response programs are a great way to meet that objective,” said Larry Fratis, Electricity and Renewables Division Chief, DLA Energy.  “Demand response is a solution that makes good business sense while delivering positive community and environmental benefits through increased efficiency and reliability of the electric power system.”

Viridity Energy combines state-of-the-art industry expertise, forecasting of the wholesale electricity markets, automated communications with building management systems and distributed energy resources into Viridity Energy’s proprietary VPower™ energy optimization platform.  VPower™ maximizes the economic and environmental benefits that clients can achieve through dynamically optimized integration and management of their load, storage and supply resources.

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs.  The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams.  Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations.  Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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Media contact
Aaron Lindenbaum
alindenbaum@rasky.com
617-391-9622

Viridity Energy Developing Unique Program Using Energy Storage to Optimize Wind Energy at Thomas Jefferson University and Hospitals

By optimizing energy resources at healthcare facilities, Viridity Energy will help Jefferson adapt to power fluctuations, integrate wind energy and leverage a smart energy storage system

PHILADELPHIA, PA– April 12, 2011 – Viridity Energy, a smart grid technology company leading the next generation of distributed energy resource management, today announced a partnership with Thomas Jefferson University and Thomas Jefferson University Hospitals (Jefferson) to develop and implement a project aimed at maximizing the economic and environmental value of its energy resources.  The two have signed a letter of intent to develop a large-scale energy storage project that will allow Jefferson to strategically manage its on-site and renewable energy resources through Viridity’s dynamic load control optimization system so that electricity at or near a Jefferson site can be stored for use when it best serves Jefferson’s operational needs and economic opportunities.  It is hoped that the system will become a replicable model for other hospitals within the Jefferson network as well as throughout the region and country.

“Philadelphia is on its way to having one of the first grid-scale urban energy storage systems in the U.S., making it a leader and a model that others will want to emulate,” said Audrey Zibelman, President and CEO, Viridity Energy.  “We are proud to partner with Jefferson as they are showing true vision in pursuing a new distributed generation resource within downtown Philadelphia that will contribute to grid reliability and carbon reduction.  Large hospitals and research oriented academic campuses are by nature some of the biggest energy users out there, which offers up a host of opportunities for savvy administrators to save huge sums by managing their resources more strategically.”

Jefferson recently acquired one-third of the electricity supply from the 102 megawatt Locust Ridge II wind power project developed by Iberdrola Renewables and located in Schuylkill County, PA.  Jefferson has been seeking ways to optimize this intermittent resource and maximize the value of wind energy, as its output will vary in ways that will not match variations in either Jefferson’s electricity usage or in wholesale power prices.

“We are pleased to take the next step in reducing the environmental footprint of Jefferson Hospitals and continuing to be an institutional leader in Philadelphia,” said Ron Bowlan, VP and Chief Facilities Officer at Jefferson.  “Our newly acquired wind resources provide a vast amount of clean energy to help power our facilities.  We are excited about bringing Viridity Energy on board to help us optimize this intermittent resource and to help ensure we are most efficient between our generating assets and energy consumption.”

The development enhances the potential for Jefferson’s Center City Campus to become a key building block in a potential Center City microgrid that can help reduce the risk and cost of power outages in the heart of downtown Philadelphia, increase the use of clean local energy resources, protect against volatile electricity prices, and create environmental and economic development benefits for the city and region.

Viridity Energy is already working with other institutional leaders in the region, such as Drexel University and SEPTA on energy optimization projects and is in discussion with the Center City District about how to include many downtown commercial buildings in a larger local grid.  Viridity Energy has also partnered with the University of California, San Diego to optimize its distributed resources, such as photovoltaics, with battery and chilled water storage, dispatchable generation, such as cogeneration and gas turbines, and demand side management capabilities to transform its portfolio of buildings into a unified, dispatchable energy asset.

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs. Viridity Energy maximizes the economic and environmental benefits that clients can achieve through dynamically optimized integration and management of their load, storage and supply resources.  The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams.  Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations.  Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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Media contact
Aaron Lindenbaum
alindenbaum@rasky.com
617-391-9622

Approval of Market-Based Demand Response Compensation Rule likely to open new markets and to accelerate deployment of new technologies

CONSHOHOCKEN, PA – March 15, 2011 – Viridity Energy, a company leading the next generation of distributed energy resource management, today commended the Federal Energy Regulatory Commission (FERC) on its decision to establish just and reasonable compensation to customers, who provide demand response services to the electric grid.

“The Commission’s decision recognizes the value demand response provides to the nation’s electric grid and to customers,” said Audrey Zibelman, President and CEO of Viridity Energy. “The decision empowers customers to take control of their electric bills and to provide a service that enhances the reliability of the grid while improving the competitiveness of electric markets.”

The recent FERC ruling will encourage customers to be more engaged in energy markets, promote efficiency and facilitate the broader adoption of demand response, which has proven to be a valuable resource for maintaining grid reliability and price stability. Demand response participants will be compensated for their engagement at the same price that generators are paid, referred to as the locational marginal price (LMP).

“The rule adopted by the Commission recognizes that demand response is a valuable service provided by customers to both the electric grid and to other users and in turn will provide the incentives for such service to flourish,” added Zibelman. “Although it may be hard to see the direct implications today, in time we will see that this decision is as important as any in the Commission’s distinguished history including the decision to open up the energy markets via open access.”

Viridity Energy is paving the way for a new generation of demand response through its innovative distributed demand management software system and services, which transform large energy consumers into 24/7 virtual power plants. The company works with large institutions such as college campuses, federal and municipal complexes, military bases, transit systems, industrial companies and hospitals to optimize their portfolios of buildings and energy investments by creating unified power assets. These power assets are then sold in real-time into the wholesale energy market, allowing facility operators to maximize the monetization of their building and energy investments. By using resources more efficiently and controlling their energy load, large energy consumers become active participants in reducing energy consumption, optimizing energy resources and balancing the electric grid.

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs. The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams. Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations. Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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Media contact

Travis Small

tsmall@rasky.com

617-391-9654

Viridity Energy Raises Series B Financing to Support the Deployment of its Next-Generation Dynamic Demand Management Technology

Braemar Energy Ventures and Intel Capital Join as Investors

CONSHOHOCKEN, Pa. – January 10, 2011 – Viridity Energy, a company leading the next generation of distributed energy resource management, announced its Series B funding led by Braemar Energy Ventures (“Braemar”) and joined by Intel Capital. The financing round will further accelerate the commercial growth of the company’s innovative, real-time dynamic demand management platform, allowing Viridity Energy to increase its market exposure and further develop channel relationships. In addition, Braemar’s Scott DePasquale will join Viridity Energy’s board of directors.

“Braemar and Intel Capital represent the best of energy venture capital and technology innovation,” said Audrey Zibelman, president and chief executive officer of Viridity Energy. “Braemar’s long-standing experience in the sector, along with Intel’s deep networking domain expertise will help Viridity Energy transform customer participation in the power industry. Working with these leaders will further enable us to drive growth of the dynamic demand management industry.”

Viridity Energy is paving the way for a new generation of demand response through its innovative distributed demand management software system and services, which transform large energy consumers into 24/7 virtual power plants. The company works with large institutions such as college campuses, federal and municipal complexes, military bases, transit systems, industrial companies and hospitals to optimize their portfolios of buildings and energy investments by creating unified power assets. These power assets are then sold in real-time into the wholesale energy market, allowing facility operators to maximize the monetization of their building and energy investments. By using resources more efficiently and controlling their energy load, large energy consumers become active participants in reducing energy consumption, optimizing energy resources and balancing the electric grid.

“Braemar is excited to be part of such a promising technology,” said Scott DePasquale, partner at Braemar Energy Ventures. “Viridity Energy’s next generation of demand response technology is beneficial on many levels: cutting the energy costs of large facilities by allowing owners to better monetize their energy load in ways that have not before been possible, while supplying unused energy back into the grid. Viridity Energy’s unique, real-time software represents a vibrant addition to the industry.”

Braemar Energy Ventures has a strong record of successful energy efficiency and grid optimization investments. The firm was an early investor in demand response company EnerNOC (NASDAQ: ENOC), which completed a successful initial public offering in May 2007. It also invested in high-power lithium ion battery supplier A123 Systems (NASDAQ: AONE) whose initial public offering was the largest of 2009. Braemar and Intel Capital are currently investors in Grid Net, a provider of real-time Smart Grid and Smart Home software platforms to utilities, partners and customers.

“Viridity Energy’s technology aligns very well with Intel’s vision of smart energy management based on dynamic, real time optimization of multiple sources of information,” said Steve Eichenlaub, Managing Director, Intel Capital. “We see Viridity Energy as a key player in advancing the concept of intelligent energy management and are pleased to become an investor at this stage in their growth.”

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs. The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams. Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations. Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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Media contact

Aaron Lindenbaum

alindenbaum@rasky.com

617-391-9622

Former California ISO and SDG&E senior executive to lead company’s growth in the West through strategic partnerships within key education, commercial and public sectors

Conshohocken, Pennsylvania – November 18, 2010 – Viridity Energy, a premier smart grid company, today named Laura J. Manz as Senior Vice President, Western Region.  Ms. Manz is a nationally recognized leader within the energy industry with diverse expertise in generation including renewable energy, electric transmission, retail choice, demand response and smart grid.  She will be responsible for advancing Viridity Energy’s strategic development and growth in the West, and she will provide leadership for the company’s Western-based energy management operations and smart grid projects.  These projects include the distributed energy optimization project at the University of California, San Diego, which was awarded a $1.6 million California Solar Initiative (CSI) grant in October from the California Public Utilities Commission, and the Tres Amigas SuperStation project based in New Mexico.

“The West Coast is a leader in innovative energy solutions and we see that market as a critical part of our company’s growth and future, so I am very pleased that Laura has joined our team to help lead that effort,” said Audrey Zibelman, President and CEO of Viridity Energy.  “In addition to her strong reputation and leadership in the energy industry, Laura has an exceptional track record of implementing transmission plans, wholesale restructuring efforts and demand response and smart grid initiatives in this market during her years working with the CAISO and SDG&E.  By matching her experience with Viridity Energy’s innovative smart grid solutions, I am confident that we will see immediate results in this very important market.”

Ms. Manz brings over 25 years of energy industry experience to the company and will be based out of San Diego, California.  Prior to joining Viridity Energy, she ran her own energy consulting firm where she advised high level clients in the areas of power markets, renewable energy and smart grid.  She served as Vice President of Market and Infrastructure Development for the California Independent System Operator (CAISO) where she was responsible for transmission planning and wholesale power market development for a 50,000 MW power grid.  Before her work at the CAISO, Ms. Manz led the wholesale regulatory policy development and deployment as Director of Regulatory Affairs for San Diego Gas & Electric (SDG&E) Company and Southern California Gas Company, Sempra Energy’s regulated businesses serving over 23 million customers.  Prior to her work on the West Coast, Ms. Manz was instrumental in the development of markets in the PJM Mid-Atlantic region and held increasingly senior positions at the New Jersey-based Public Service Enterprise Group (PSEG), including Director of Federal Regulatory Policy and Director of Interregional Transmission.

Ms. Manz holds an MBA from Drexel University in Philadelphia and a BS in Electrical Engineering from Lafayette College in Easton, PA.  She has been recognized with several industry awards including the Tribute to Women in Industry (TWIN).  She is a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE).

About Viridity Energy

Viridity Energy is making the next generation of the smart grid a reality by providing large energy consumers with powerful tools to increase energy efficiency and decrease energy costs.  The company’s unique and flexible VPower™ platform solution enables customers to dynamically shift and balance energy load, integrate advanced energy technologies and convert existing energy investments into lucrative new revenue streams.  Viridity Energy helps organizations achieve sustainability goals and contribute to the greater good by stabilizing energy price fluctuations.  Headquartered in Conshohocken, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit www.viridityenergy.com.

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